The challenge with Living Heathy was to connect with ‘active lifestyle’ consumers on two primary levels. The first was to become an important part of their lives as an original source of timely, easily digestible, and relevant health and wellness content. The second was to engage these people not just as consumers of information, but to contextually promote product that supported their lifestyle and needs.
From deep strategy sessions to creating clever and captivating ways to present the information, we were an active part of the LivingHealthy team through every phase of development. The examples here show the result of several projects ranging from strategic development, general marketing, app design, and product design, to the exploration of a ideas around an in-home ‘health station’.