Project Details


Advertising, App Design, Direct Marketing, Marketing Communications, Photography, Positioning & Strategy, Web, UI, UX


Lord Abbett

Date Added

April 15, 2011

Project Brief

Lord Abbett is one of the oldest mutual fund comapnies in the United States. Over the course of several years we helped their teams reposition this storied brand while creating a variety of digital experiences for consumers, investment professionals, their sales teams, and portfolio managers.

Additional projects included redesigning print communications for marketing and a variety of promotion and brand anthem video content.

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