The opportunity in wealth management hinges around creating deep relationships between high net worth clients and financial professionals who offer far most service and sophisticated products than are available to typical consumers. These relationship can often be far more personal than retail banking, and may involve and entire family.
We helped position and develop an initial contact marketing site and a variety relationship building materials for PNC Wealth Management. The goal was to create experiences that matched the expectations of high net worth individuals. The demographic is often targeted by premier and luxury brands, and their bank should operate at a similar level.