Rosetta Stone, probably before you had even heard of it, was a very small niche software package targeted mostly toward educators. Over the course of our relationship, the brand became highly iconic and grew rapidly from approximately $18mm in gross revenue to over $200mm as the business shifted toward consumer direct marketing and institutional sales. Iconic branding, aggressive test-and-learn direct marketing and advertising, product and market expansion, and a deep dedication to refining and improving the language learning process were all at the core of this success.
We assisted Rosetta Stone in everything from developing the core product interface to web and app design. We also worked with the marketing team on advertising, packaging design, and international market development.